This self-initiated campaign concept explores how tourism can connect visitors with Hawaiʻi’s creative community through the work, processes, and perspectives of local makers. “Made Here, Shared Here” brings that idea to life through creator profiles, social content, email campaigns, and a visitor-guide landing-page concept. The creative direction pairs a warm visual identity with scenes of artists at work, inviting visitors to discover studios, explore creative experiences, and meet the people behind what is made here.

Client: Self-Initiated Creative Tourism Concept

Role: Campaign Strategy, Creative Concept, Art Direction, Copywriting, AI-Assisted Visual Development

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Independent portfolio concept; not commissioned by or affiliated with any tourism organization or featured business. Imagery was developed with AI assistance and depicts imagined scenes.