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Belkin AR Packaging
I envisioned a unique augmented reality (AR) packaging experience that seamlessly blended 2D and 3D elements through an AR experience. Starting with a 2D product image on the package, the AR sequence would reveal a 3D model emerging from the image, appearing to float, rotate, and allow customers to explore the product from all angles. After presenting the proof of concept to the Marketing team, they enthusiastically recognized its potential for viral exposure, organic growth, and increased sales, making it an exciting step toward seeing Belkin’s AR packaging in global retail stores.
Role: Creative Concept, 3D Texturing, 3D Lighting, 3D Animation, Motion Graphics, AR Proof of Concept
Client: Belkin
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